I’m a multi-disciplinary Creative specializing in digital experiences. I use a purpose-driven approach to align brand strategy and design with business goals for pharmaceutical brands as well as B2B and B2C markets.
Brand
Brand development + ideation
Logo design
Identity systems
Product branding
Brand standardization
Content creation
Copywriting
Digital
UI/UX design
Rapid prototyping
Interactive visual aids
2D animation
Video editing and production
Data visualization
Ecommerce
Data asset management
HTML + CSS
Email automation + segmentation
Social everything
Core visual aids
Data visualization
Packaging design
Large format design
Displays
Tradeshow environments
Print collateral
Catalog layout
Platforms
Figma
Sketch
After Effects
Photoshop
Illustrator
InDesign
Premier Pro
Jira + Agile Methodology
Education
THE Ohio State University
Bachelor of Arts Degree
Personalized Study Program (PSP) - Strategic Communication and Design
Interaction Design Foundation Member since 2021
Completing Coursework in UX Fundamentals, UI Design and Human Computer Interaction
Experience
Syneos Health
Senior Art Director:
GENICOS, GSW Advertising
Columbus, Ohio
2022 - Present
Collaborate cross-functionally between agencies within the Syneos Health Communications footprint to meet the demands and overcome the challenges of the pharmacuetical advertising industry
Deliver exceptional experiences that tell the unique stories of our clients while maintaining the strict, and often intrusive, medical and legal guidelines that are specific to pharmaceutical advertising
Concept and compose advanced prototypes and graphics to explain ideas and visualize data in ways that a patient or health care professional can understand the information and feel confident about the decisions they are about to make
Concept design, story-boarding, and prototyping for launch tactics that include websites, mobile applications, 2D animations, video production, social media ads, printed pieces, trade show environments, and data visualization
Work on various projects and maintain branding standards for top pharmaceutical companies like Bausch & Lomb, Amgen, Astra Zeneca, Lilly, Novartis, Takeda, and more.
Utilize platforms like Figma and Sketch to build component libraries and workflows that increase productivity and provide fluidity for development hand-off
Promoted to Senior Art Director after first year and several achievements in process improvement, concept design, and digital tactic execution
Concepting, storyboarding, and prototyping for launch tactics that include websites, mobile applications, 2D animations, video production, social media ads, printed pieces, tradeshow environments, and data visualization
Introduced tactics for new business that allow teams to rapidly build micro-sites and provide an interactive digital experience within a few days as part of the business development follow-up process
Power Distributors
Art Director
Columbus, Ohio
2015 - Present
Conceptualize and initiate progressive digital strategies focused on acquiring, converting, and retaining consumers through better user experiences, enhanced user interfaces, social media interactions, email strategies, and influencer marketing
Partner with national manufacturers to digitally connect their products to our network of 20,000+ B2B customers and a growing B2C audience of 250,000+
Develop company rebranding strategy and implement brand standardization across all touchpoints throughout the company
Responsible for website design initiatives and partner with IT teams to prototype, develop and launch new user experiences and interfaces for multiple platforms
Manage all creative aspects for multiple eCommerce stores from design and UI/UX to product information and data asset management helping them grow to $3MM in sales annually
Lead a creative team, both in-office and remote, consisting of a graphic designer, front-end developer, product photographer, and marketing support
Perform market research, develop strategies, and build identity systems for new private label product lines
Provide press approvals for packaging, catalogs, and product graphics
Influence the decision-making processes for all creative marketing initiatives
Insight Strategic Concepts
Art Director
Elkhart, Indiana
2011 - 2015
Influenced and worked with corporate and community leaders to build and maintain a strong brand presence with improved customer experiences
Developed and managed 25+ brands in various industries including start-ups, restaurants, hospitality, large manufacturers, and software companies
Introduced a scalable brand development and design process that provided clients with an incredibly efficient and successful project execution plan
Presented concepts and collaborated remotely maintaining a strong and positive experience with business leaders and stakeholders
Managed a team of outsourced web developers to execute web-based projects
Launched over 30 websites and created collateral for over 150 printed materials
WOW! Brands
Creative Lead
Columbus, Ohio
2009 - 2011
Hired as the first designer in start-up and later promoted to Creative Team Lead after becoming an integral part of growing the business significantly over two years
Presented strategies and concept designs to local business leaders to elevate their brand and translate that into the digital space
Built a team of in-house designers and provided them with creative direction on projects ranging from web design, application UI development, print marketing, and branding
bdmoore
Freelance / Contract
Columbus, Ohio
2005 - Present
Continue to develop a multi-faceted skill set for a diverse client base that has rendered a unique ability to apply a purpose-driven design approach to strategies that impact the bottom line
Design scalable digital solutions that account for budgeting and growth over time to provide a ROI and profitability
Build brand strategies that tell a story and connect with an audience and supporting brand systems to uphold brand standards and consistency across all channels
