Power Distributors

Art Director

Columbus, Ohio
2015 - Present

• Conceptualize and initiate progressive digital strategies focused on acquiring, converting, and retaining consumers through better user experiences, enhanced user interfaces, social media interactions, email strategies, and influencer marketing

• Partner with national manufacturers to digitally connect their products to our network of 20,000+ B2B customers and a growing B2C audience of 250,000+

• Develop company rebranding strategy and implement brand standardization across all touchpoints throughout the company

• Responsible for website design initiatives and partner with IT teams to prototype, develop and launch new user experiences and interfaces for multiple platforms

• Manage all creative aspects for multiple eCommerce stores from design and UI/UX to product information and data asset management helping them grow to $3MM in sales annually

• Lead a creative team, both in-office and remote, consisting of a graphic designer, front-end developer, product photographer, and marketing support

• Perform market research, develop strategies, and build identity systems for new private label product lines

• Provide press approvals for packaging, catalogs, and product graphics

• Influence the decision-making processes for all creative marketing initiatives

Insight Strategic Concepts

Art Director

Elkhart, Indiana
2011 - 2015

• Influenced and worked with corporate and community leaders to build and maintain a strong brand presence with improved customer experiences

• Developed and managed 25+ brands in various industries including start-ups, restaurants, hospitality, large manufacturers, and software companies

• Introduced a scalable brand development and design process that provided clients with an incredibly efficient and successful project execution plan

• Presented concepts and collaborated remotely maintaining a strong and positive experience with business leaders and stakeholders

• Managed a team of outsourced web developers to execute web-based projects

• Launched over 30 websites and created collateral for over 150 printed materials

WOW! Brands

Creative Lead

Columbus, Ohio
2009 - 2011

• Hired as the first designer in start-up and later promoted to Creative Team Lead after becoming an integral part of growing the business significantly over two years

• Presented strategies and concept designs to local business leaders to elevate their brand and translate that into the digital space

• Built a team of in-house designers and provided them with creative direction on projects ranging from web design, application UI development, print marketing, and branding

bdmoore

Freelance / Contract

Columbus, Ohio
2005 - Present

• Continue to develop a multi-faceted skill set for a diverse client base that has rendered a unique ability to apply a purpose-driven design approach to strategies that impact the bottom line

• Design scalable digital solutions that account for budgeting and growth over time to provide a ROI and profitability

• Build brand strategies that tell a story and connect with an audience and supporting brand systems to uphold brand standards and consistency across all channels